Psychology and the Strategies of Climate Action
The world is facing an existential crisis in the form of anthropogenic climate change. The UN’s Intergovernmental Panel on Climate Change (IPCC) warned in a report in October 2018 that we have approximately 12 years to take action to limit the increase in global temperatures to 1.5 degrees Celsius above pre-industrial levels – even a 0.5 degree Celsius increase beyond that level, the report suggests, would significantly worsen the risk of droughts, floods, extreme heat, crop failures, famine, and poverty for millions of people. A number of countries have started to take some action to reduce emissions and sequester carbon, but much more action is needed, as the amount of CO2 entering the atmosphere continues to increase every year. In May 2019, measurements of CO2 levels at the Mauna Loa observatory in Hawaii showed them exceeding 415 parts per million for the first time not just in recorded human history, but since Homo Sapiens has existed as a species, and perhaps even since the genus Homo emerged roughly 2 million years ago. In order to reverse these concerning trends, a big shift in the way we live our lives needs to occur, and it needs to occur quickly. So what hope do we have of achieving this shift? In this article, I will examine the scope and features of the problem and how these interact with our psychology, with the goal of assessing the effectiveness of a variety of climate action strategies. I will conclude with a summary of what I believe to be key points for effective action.
As noted, the effects of Climate Change on the planet are likely to be devastating, both for its human inhabitants, and for the long-term viability of its ecosystems. Despite the dire circumstances and the many challenges, there is still hope. In particular, it is heartening to note that adequate solutions to the crisis already exist, and that the difficulty lies only in them being widely implemented. Project Drawdown, one of the world’s leading resources for climate solutions, identifies 80 existing technologies or activities, which, if implemented together, would achieve the needed decline in greenhouse gas concentrations in the atmosphere, thus effectively putting an end to the crisis. These solutions are many and varied, and include the construction of on-shore wind farms, reductions in food waste, the widespread uptake of a plant-rich diet, the education of girls and women, the construction of solar farms, and increased reliance on public mass transit. So what chance do we have of implementing these solutions? To answer this question, we need to explore the roadblocks, the sources of inertia, and the active resistance to their implementation.
The first source of resistance to climate action is often argued to be public scepticism about the existence of climate change, and/or public scepticism that climate change, if it’s occurring at all, is caused by human activity. This argument faces two problems: (1) the public’s widespread endorsement of climate science, the anthropogenic origin of climate change, and the public’s desire for drastic climate action, as consistently shown in opinion polls; and (2) the lack of any meaningful relationship between public opinion and public policy in any domain.
With regard to the public’s belief in the scientific consensus on climate change, recent polls in the United States show that 70% of the population think climate change is happening right now, about 60% think it is caused by human activity, and, even among Trump voters, 60% support regulating the pollution that causes global warming, and 78% support building renewable energy on public land – with even higher percentages for the population at large. In Australia, a recent Lowy institute poll found that 89% of people thought climate change was an issue that should be addressed, with 71% of those agreeing with the statement “global warming is a serious and pressing problem [and] we should begin taking steps now even if this involves significant costs.” Similar findings are found across the world, with particularly high concern in Europe, and in much of the developing world, which will be hit hardest by the effects of climate change.
With regard to the effects of public opinion on public policy, it is already clear from the data presented above that there is no alignment between what the public believes and wants, and what their governments are doing. As noted, sixty-three percent of Australians want “steps to be taken now, even if this involves significant costs.” In contrast, successive federal and state governments have overseen a 51% increase in quarterly carbon emissions over 1990 levels from 1990 to 2008, a 32% increase over 1990 levels for the period 2008 to 2013, and an upward growth trend again to a 40% increase over 1990 levels as of June 2018. And all of this is, of course, much greater than Australia’s already generous Kyoto target of an 8% increase over the period 1990 to 2008 – not to mention the much stricter targets that followed in subsequent accords. These results simply show what is known in many other domains: the public does not shape public policy, but rather it is shaped by wealthy corporate investors, who restrict the policy choices on offer to the public at elections (see my previous article on this here).
These facts about the first purported barrier to implementation of climate solutions has important implications for climate action. First, persuasion of climate change deniers should not be seen as a viable climate action strategy. Climate change deniers are a shrinking minority, and given the politically polarised nature of climate beliefs, such persuasion attempts are not particularly likely to bring about attitude change in any case. More importantly, though, debate between climate change believers and climate change deniers is a distraction. Even if every climate change denier could be convinced about the science behind global warming and the need for rapid action, their opinions would have no direct effect on public policy, because the public’s desires are routinely ignored by policymakers. More significantly still, such attempts at persuasion often rapidly escalate into heated conflict, which creates division and discord, when what is sorely needed is a united front, with actions directed towards real solutions, and toward the real sources of the roadblocks, inertia, and resistance to climate change mitigation.
Another commonly cited barrier to needed action is a general apathy, or even antipathy, in the population to any change that could negatively impact on current lifestyles, or that could fundamentally alter the status quo. The polls already cited cast doubt on these claims; an apathetic or oppositional public would not advocate for “taking steps now even if this involves significant costs”. Also casting doubt are many positive changes being made by many people at an individual level, including in composting, recycling, and dumping practices; water usage and drought mitigation efforts; the widespread uptake of re-usable coffee cups and biodegradable cutlery; and the rapid proliferation of plant-based dieting habits. In the United States, for example, the sale of plant-based foods grew by 8.1% between 2016 and 2017, in the context of a 0.2% decrease in overall food consumption, and worldwide sales of non-dairy milk alternatives grew by over 100% between 2009 and 2015. These trends do not suggest an apathetic public incapable of change, but rather point to the existence of a significant sub-section of the population motivated to radically alter their behaviour for the common good, without government intervention or legislative change of any kind.
While these are hopeful developments, the fact that a large portion of the population have not made these changes cannot be disregarded. Why is it that a populace who report wanting drastic action do not take that action themselves? First, the financial and other constraints on the less privileged sectors of the population are undoubtedly a factor, as there are considerable costs to instituting any change to one’s routines, purchasing habits, or diet – for example, composting requires equipment, time, and skills, and plant-based alternatives to meat and dairy are often far more expensive. Beyond these issues, however, is almost certainly a sense of hopelessness (rather than apathy or antipathy), alongside a lack of belief that one’s actions can realistically make a difference. It’s worth bearing in mind that this is not an irrational point of view to hold; individual changes in behaviour are mere blips within the margin of normal variation and have zero effect on overall mean levels of carbon emissions – so much so, that a person who eats meat for three meals a day but convinces a hundred other people not to eat any meat is a more effective (and perhaps more moral) climate activist than one who has achieved a net negative carbon footprint, but never attempts to convince others to do the same.
A lack of belief in the effectiveness of one’s individual actions – and the hopelessness that can arise from that lack of belief – is also not an irrational point of view to hold in another sense: individual actions are not the real cause of the problem, and therefore changing them is unlikely to be a real solution. While it is well-known that climate change is being caused by over-consumption, squandering of resources, poor agricultural practices, entrenched and out-dated infrastructure, and so forth, what is less commonly acknowledged is that these patterns are fundamentally built into the global economic system. Capitalist economies emphasize ever-expanding profits, never-ending economic growth, and continual consumption, all of which produce the above ills for the environment. This modern cycle of continuous production and continuous consumption emerged in the late 19th and early 20th century. With the advance of manufacturing technology, it became possible to create goods in such quantities as to cover the basic needs of the entire population, and to begin the production of more indulgent “consumer goods”. Soon after, industrialists began to worry about the “problem of overproduction”; not on pragmatic or moral grounds, but because market saturation meant falling sales and decreased profits. In a system driven by needs, the problem would have been overcome by reducing production levels to those necessary to sustain the population. In the profit-driven system as it existed then, and as it exists today, the problem was overcome by doing the opposite: devising strategies to increase consumption, in order to sell more. Planned obsolescence was the main strategy used; first one of physical obsolescence – where a good is made to break sooner so that it needs to be replaced – and then later one of psychological obsolescence – where fashion trends are created, and advertising is used to sell products on the basis of their ostensible modernity relative to previous generations of almost identical products. As planned, these strategies created a system of constant and increasing consumption, such that upwards of 20% of the global economy is now geared towards marketing and fostering psychological obsolescence, and a greater percentage still is geared towards surplus production. In such a system, waste is encouraged, superseded products are dumped into the environment, and greenhouse gases from industrial manufacturing, energy production, and transportation of goods continue to be emitted at ever-increasing levels. In such a system, the average citizen’s sense that action is futile is unsurprising.
So how can action to counter these systemic issues be inspired in the face of such a sense of futility? The first step is to see the problem for what it is, and to help others to see it for what it is: a problem that is caused not by individuals, or climate change deniers, or an apathetic population, but rather by the economic system we’ve created. This realisation opens up a clear goal for effective action: the economic system itself needs to be changed. With a clear goal comes a clearer sense of purpose, and clearer means to assess effectiveness and progress. Identifying system change as the goal of climate action also constrains the choice of effective strategies. Political lobbying, carbon credit schemes, incentivising the uptake of renewable energy technologies, etc. might have some effect in the short-term, but they are unlikely to be ultimately successful, because they don’t fundamentally alter the problem of overproduction and overconsumption, which are at the heart of the climate crisis. Instead of such conventional strategies, history tells us that system change requires the mobilisation of a mass social movement, which can give rise to new structures, and novel ways of organizing a future green economy. It is at this point that the technologies identified by Project Drawdown can be widely implemented.
Having recognized mobilization of a mass social movement as a viable, and desirable, strategy, attention can then be turned to how best to bring about such a movement. Psychology tells us that social movements of this sort emerge and grow when (a) they’re constructed around shared goals and a shared opinion; (b) participants in the movement are motivated by a sense of moral urgency; and (c) participants feel their actions are likely to make a difference. The first two criteria have almost certainly already been met; there is a shared opinion that drastic climate action is necessary, and there is a sense of moral urgency that means that other concerns, such as cost, are being de-emphasized. The third criterion – the sense of efficacy in action – appears not to have been met, however, and it is almost certainly this that poses the greatest difficulties for generating and maintaining a social movement. Nonetheless, the solutions to this lack of perceived efficacy are many, but an easy one is simply to consider that what humanity faces is a sort of Pascal’s Wager: in the absence of any action, the dire circumstances will definitely come to pass, but given some action – however minimal – there is at least a chance – however small – that the catastrophe can be averted. Framed in this way it is very clear that action is a much better option than inaction. The effective step then is always to take action, and hope – and efficacy – can be maintained by reminding oneself, and others, of this simple point. Furthermore, efficacy is a self-perpetuating phenomenon, such that increased action breeds increased efficacy. The goal for climate activism then is to inspire action on a small-scale until it is self-sustaining, and until the sense of efficacy is given the chance to grow from the movement’s successes. At that point, the deeper goals of system change and carbon drawdown can be achieved.
These ideas are not inconsistent with many of the already existing climate action movements. The School Strike for Climate grew from shared opinion, moral urgency, and a sense that doing something was better than doing nothing, and it has as its goal a radical shift in the carbon economy. The Extinction Rebellion grew from similar roots. Its goals are explicitly to inspire a mass social movement to bring about carbon drawdown, and/or to change the system. Tactically, it promotes civil disobedience and economic and social disruption to achieve these goals. Having taken part in an Extinction Rebellion protest, it certainly felt like its strategy is broadly on the right track: the movement is bound by a set of well-considered principles, it is compassionate and supportive, and it is well-organised. I have to admit to being somewhat ambivalent about the specific tactic of disrupting traffic and the lives of ordinary citizens – while it is true that disorder and mass arrests foster moral urgency and increase the costs of inaction to systems of power, there is a risk of fracturing the sense of shared opinion that could arise, and of alienating potential allies. Nonetheless, disruption and civil disobedience of various kinds are undoubtedly valuable tactics in the strategic toolkit, and will likely help the movement grow if deployed carefully and thoughtfully. Overall, it certainly seems that if anything is going to solve the climate crisis, it is global mass movements of this type.
In sum then, if you’re considering taking action on climate change: (1) try not to get too caught up in debates with climate deniers; (2) make changes in your own behaviour, but always favour collective action over individual action; (3) keep Pascal’s Wager in mind when everything feels futile; (4) try and engage with others who share your concern and your sense of moral urgency; and (5) consider joining one of the broad social movements that are emerging around the globe.
And never forget: there is always hope.